 |
|
|
ABC+ experience, combined with a permanent search for more efficient and operational tools, has lead us to develop a set of methodologies which have proven their efficiencies with data collecting and analysis techniques specifically adapted to the caracteristics of the 0-25 age group and their family and social environment (parents, grand parents, teachers, ...).
> quali
> quanti
|
|
|
|
 |
|
ABC+ team is composed of experts and of a network of regular collaborators, all of them being specialists of the youth target.
For more than 15 years, ABC+ has been a partner of major firms in sectors such as toys, edition, distribution, entertainment, clothing and new technologies… for quantitative, qualitative and market studies.
|
|
|
|
|
|
ABC+ is constantly striving to confront its own experience with the actuality of children and teenagers.
In order to support this double approach, 2 complementary tools have been implemented:
> The 5-25 European Observatory
> Training programs.
|
|
|
|
