Training
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ABC+'s Expertise on the 0-25 age group has enabled us to train the teams of several large firms such as Danone, Hachette, Mattel, Nature & Découverte, Cadbury, Disney... on the marketing particularities of these targets.
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Training consists of :
- An in depth immersion in the subject during a 2 days seminar.
- An interactive pedagogy with practical exercises and concrete examples.
- A transversal approach that allows everyone to learn from experiences drawn from other markets.
- The applications within the different level of the marketing mix: offer chain, packaging, advertising, promotion, distribution…
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Built upon :
- Fundamental modules to provide the essential knowledge one has to keep in mind in order to avoid the most common errors: the main development stages of the child, the youth and his/her environment, vectors of influence…
- Complementary seminars on topics such as school, family, food, imagination…
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