| Explore their world |
| To know and understand the univers of reference of the young : |
- pocket money and shopping
- interest centers and leasures
- food behaviour
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- equipment
- media and technology
- commercials and promotional campaign
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> The Method
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To listen |
| To the target 1800 Interviews per year and per country |
- 300 interviews per segment and per phase
- 150 interviews per age group (2 per segment)
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| To the advertisers A taylor made tool |
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A strong collaboration to define the priorities to be investigated
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The possibility for the annonceurs to introduce personnalized questions
- An application of the results to each sector of activity
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